How do you apply continuous product discovery principles in a B2B environment?
While the core methodology remains, a number of differences in a B2B setting require tailoring our practices. Watch this webinar replay and we’ll share our approach to:
- Collaborating with sales/marketing teams to gain access to customers
- Implementing discovery practices for the multiple roles involved in the buying process
- Drawing evidence-based conclusions despite a harder-to-reach set of customers and/or smaller pool of users
- Responding to product requests from key clients