Are you laser-focused on the largest opportunities to launch high-growth products?

If you’re like most startup founders and product leaders, you probably feel like you have an endless to-do list, and you’re never quite sure if you’re spending your time on the right things. Everyone’s constantly busy, but it feels like a grind.

I’ve been there. But after working on dozens of product launches over a decade in tech startups, I’ve learned what works and what doesn’t. I’ve helped early-stage startups like The Lean Startup Company and Plectica, high growth companies like MediaMath and Shutterstock, and enterprises like Weight Watchers and Toys “R” Us figure out which product growth opportunities they should pursue and build the teams to deliver on their goals.

Through these experiences I have learned a repeatable process to launch successful products, develop top teams, and build a sustainable, scaled organization. People have more choices today than ever before, so it focuses on creating experiences they want to be a part of. Our world changes fast, so it focuses on rapid customer feedback and tight learning loops. At its core, it’s about finding people’s pains and developing effective solutions for their problems.

I call it Product Science, and I’m on a mission to teach it to everyone who wants to build high-growth products and great customer-focused organizations.

Sound interesting? Start with one of these articles:

Products & Services

How We Help

Workshops & Webinars

We learn best when we learn together. These live sessions combine compelling stories and practical exercises that will arm you with inspiration and useful frameworks.

Content & Coaching

Imagine what you could do with a personal guide to help you grow your product or team. Sign up for my newsletter or book sessions with me to get you to your goals faster.

Research & Strategy

Need research on your users, your designs, or the market? We’ll conduct top quality research and deliver it with a keen understanding of how it will help your business grow.


View All Products & Services
Articles & News

Latest Updates

Join me on April 18th for a free webinar on the 5 most common challenges to making evidence-based product decisions. Followed by a Q&A so I can answer your questions!

Continue Reading

Have you ever been asked to execute on an idea that you didn’t believe in? What did you do?

Continue Reading

Even teams that think of themselves as data driven can get caught up on the wrong metrics, bias their research, or get confused by seemingly conflicting feedback from users. How do you navigate these challenges to create products that drive the business outcomes they are charged with? 

Continue Reading
View All

Here's What People Have to Say

Data-Driven Product Decisions is the kind of workshop I’d do on my own, even if my company doesn’t sponsor me. I felt the workshop was structured well, dividing us into groups, having us work silently and then collaboratively. We were constantly building on top of the previous work. I found it very useful!  I think it would also be beneficial for strategists and product marketing managers.

I worked with Holly on bringing a large enterprise web product to market, and the job could not have been completed without Holly’s leadership as the product owner. Holly is the rare product leader who is the complete package: empathetic to users, effective and fun for designers and engineers to work with, and trusted by executives to deliver on strategic KPIs and maintain transparency from concept to launch. I give Holly my most enthusiastic recommendation.

I really enjoyed the Data-Driven Product Decisions workshop – the topic was one I feel like I am faced with more and more these days. I liked the way Holly did the product opportunity assessment, so I walked my team through some of the exercises to apply to a project we’re working on now. It helped us to focus our experimentation.

I really enjoyed meeting the other workshop attendees and getting an extended view into Holly’s product opportunity assessment process. I especially liked how Holly broke the guidelines down into digestible chunks for the break out sessions and built them back up together in the discussion. I also liked the format of a case study with her work at Shutterstock as examples. Felt free but not scary!

Wish you had a personal mentor to show you the way?

Join the mailing list for a biweekly newsletter with a personal note from me and insightful articles to help you create high growth products and teams.

Get product insights in your inbox