Data-Driven Product Decisions is the kind of workshop I’d do on my own, even if my company doesn’t sponsor me. The workshop was structured well, dividing us into groups, having us work silently and then collaboratively. We were constantly building on top of the previous work. I found it very useful!  I think it would also be beneficial for strategists and product marketing managers.

I especially liked how Holly broke the guidelines of her product opportunity assessment process down into digestible chunks for the break out sessions and built them back up together in the discussion with the other workshop attendees. I also liked the format of a case study with her work at Shutterstock as examples. Felt free but not scary!

Data driven, execution oriented, leader, go getter. Those are the words I would use to describe Holly.
Holly came in to Shutterstock when we desperately needed business direction for Skillfeed (a Shutterstock company). She conducted one of the best data driven business analyses I have seen. Holly collected a tremendous amount of data by surveying the competitive landscape, comparing various industry pricing models, categorizing thousands of user feedbacks and came up with concrete suggestions that are backed by data. Furthermore, Holly was able to be Product Owners on multiple successful teams. I would recommend Holly without reservation.

I appreciated the small group dialogue, and the content around influencing stakeholders, which took the course beyond the typical product dev frameworks. Holly’s personal examples affirmed her credibility and added to the course.