Are you laser-focused on the largest opportunities to launch high-growth products?

If you’re like most startup founders and product leaders, you probably feel like you have an endless to-do list, and you’re never quite sure if you’re spending your time on the right things. Everyone’s constantly busy, but it feels like a grind.

I’ve been there. But after working on dozens of product launches over a decade in tech startups, I’ve learned what works and what doesn’t. I’ve helped early-stage startups like The Lean Startup Company and Plectica, high growth companies like MediaMath and Shutterstock, and enterprises like Weight Watchers and Toys “R” Us figure out which product growth opportunities they should pursue and build the teams to deliver on their goals.

Through these experiences I have learned a repeatable process to launch successful products, develop top teams, and build a sustainable, scaled organization. People have more choices today than ever before, so it focuses on creating experiences they want to be a part of. Our world changes fast, so it focuses on rapid customer feedback and tight learning loops. At its core, it’s about finding people’s pains and developing effective solutions for their problems.

I call it Product Science, and I’m on a mission to teach it to everyone who wants to build high-growth products and great customer-focused organizations.

Sound interesting? Start with one of these articles:

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We learn best when we learn together. These live sessions combine compelling stories and practical exercises that will arm you with inspiration and useful frameworks.

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Research & Strategy

Need research on your users, your designs, or the market? We’ll conduct top quality research and deliver it with a keen understanding of how it will help your business grow.

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After conducting hundreds of user interviews, I’m beyond convinced that we can get tremendous value from talking to users at every stage of a project. I encounter the most skepticism around talking to users before we have a concept or prototype to get feedback on, but that’s my favorite kind of research to do. I… Read More

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The Product School has posted all the questions and answers from my live chat with their Slack community. Check it out to hear about getting started in product management.

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This 12 week live online course will teach you how to develop an evidence-based product growth plan, build trust from your stakeholders, and achieve product management career success.

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Testimonials

Here's What People Have to Say

I really enjoyed the Data-Driven Product Decisions workshop – the topic was one I feel like I am faced with more and more these days. I liked the way Holly did the product opportunity assessment, so I walked my team through some of the exercises to apply to a project we’re working on now. It helped us to focus our experimentation.

Data-Driven Product Decisions is the kind of workshop I’d do on my own, even if my company doesn’t sponsor me. I felt the workshop was structured well, dividing us into groups, having us work silently and then collaboratively. We were constantly building on top of the previous work. I found it very useful!  I think it would also be beneficial for strategists and product marketing managers.

I really enjoyed meeting the other workshop attendees and getting an extended view into Holly’s product opportunity assessment process. I especially liked how Holly broke the guidelines down into digestible chunks for the break out sessions and built them back up together in the discussion. I also liked the format of a case study with her work at Shutterstock as examples. Felt free but not scary!

Data driven, execution oriented, leader, go getter. Those are the words I would use to describe Holly.
Holly came in to Shutterstock when we desperately needed business direction for Skillfeed (a Shutterstock company). She conducted one of the best data driven business analyses I have seen. Holly collected a tremendous amount of data by surveying the competitive landscape, comparing various industry pricing models, categorizing thousands of user feedbacks and came up with concrete suggestions that are backed by data. Furthermore, Holly was able to be Product Owners on multiple successful teams. I would recommend Holly without reservation.

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