Are you laser-focused on the largest opportunities to launch high-growth products?

If you’re like most startup founders and product leaders, you probably feel like you have an endless to-do list, and you’re never quite sure if you’re spending your time on the right things. Everyone’s constantly busy, but it feels like a grind.

I’ve been there. But after working on dozens of product launches over a decade in tech startups, I’ve learned what works and what doesn’t. I’ve helped early-stage startups like The Lean Startup Company and Plectica, high growth companies like MediaMath and Shutterstock, and enterprises like Weight Watchers and Toys “R” Us figure out which product growth opportunities they should pursue and build the teams to deliver on their goals.

Through these experiences I have learned a repeatable process to launch successful products, develop top teams, and build a sustainable, scaled organization. People have more choices today than ever before, so it focuses on creating experiences they want to be a part of. Our world changes fast, so it focuses on rapid customer feedback and tight learning loops. At its core, it’s about finding people’s pains and developing effective solutions for their problems.

I call it Product Science, and I’m on a mission to teach it to everyone who wants to build high-growth products and great customer-focused organizations.

Sound interesting? Start with one of these articles:

Products & Services

Products & Services

Workshops & Webinars

We learn best when we learn together. These live sessions combine compelling stories and practical exercises that will arm you with inspiration and useful frameworks.

Content & Coaching

Imagine what you could do with a personal guide to help you grow your product or team. Sign up for my newsletter or book sessions with me to get you to your goals faster.

Research & Strategy

Need research on your users, your designs, or the market? We’ll conduct top quality research and deliver it with a keen understanding of how it will help your business grow.


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Latest Updates

There’s a lot of information about how to do agile product management at the team level, but how do you scale it up? How can product leaders set their teams up to reap the benefits of agile and lean methodologies even as they must create consistent experiences across complex systems? Learn about the product discovery loop… Read More

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I’ll be joining a panel of other product leaders to discuss how to determine the right metrics to look at to make the best product decisions. I’m excited to be part of this ProductTank NYC event on July 18th!

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I’m excited to share that I’ll be talking at the General Atlantic Technology & Innovation CIO Summit on the topic of Scaling Agile Product Management. I’m working on the deck now, and planning to cover these topics: Why scaling agile product management is so hard What good product discovery looks like in a scaling company… Read More

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Here's What People Have to Say

I really enjoyed meeting the other workshop attendees and getting an extended view into Holly’s product opportunity assessment process. I especially liked how Holly broke the guidelines down into digestible chunks for the break out sessions and built them back up together in the discussion. I also liked the format of a case study with her work at Shutterstock as examples. Felt free but not scary!

Data-Driven Product Decisions is the kind of workshop I’d do on my own, even if my company doesn’t sponsor me. I felt the workshop was structured well, dividing us into groups, having us work silently and then collaboratively. We were constantly building on top of the previous work. I found it very useful!  I think it would also be beneficial for strategists and product marketing managers.

I really enjoyed the Data-Driven Product Decisions workshop – the topic was one I feel like I am faced with more and more these days. I liked the way Holly did the product opportunity assessment, so I walked my team through some of the exercises to apply to a project we’re working on now. It helped us to focus our experimentation.

Data driven, execution oriented, leader, go getter. Those are the words I would use to describe Holly.
Holly came in to Shutterstock when we desperately needed business direction for Skillfeed (a Shutterstock company). She conducted one of the best data driven business analyses I have seen. Holly collected a tremendous amount of data by surveying the competitive landscape, comparing various industry pricing models, categorizing thousands of user feedbacks and came up with concrete suggestions that are backed by data. Furthermore, Holly was able to be Product Owners on multiple successful teams. I would recommend Holly without reservation.

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