I really enjoyed the Data-Driven Product Decisions workshop – the topic was one I feel like I am faced with more and more these days. I liked the way Holly did the product opportunity assessment, so I walked my team through some of the exercises to apply to a project we’re working on now. It helped us to focus our experimentation.

I especially liked how Holly broke the guidelines of her product opportunity assessment process down into digestible chunks for the break out sessions and built them back up together in the discussion with the other workshop attendees. I also liked the format of a case study with her work at Shutterstock as examples. Felt free but not scary!

I worked with Holly on bringing a large enterprise web product to market, and the job could not have been completed without Holly’s leadership as the product owner. Holly is the rare product leader who is the complete package: empathetic to users, effective and fun for designers and engineers to work with, and trusted by executives to deliver on strategic KPIs and maintain transparency from concept to launch. I give Holly my most enthusiastic recommendation.