Ever thought about developing a product based on a vague direction or a very broad vision? Maybe it’s an area you’re passionate about, maybe you recently heard something that got you excited, or maybe you’ve been assigned this idea to execute on.

You have a big idea. Now what?

Maybe you even have a designer and an engineer or two to get started on your product idea. You probably have some ideas of features that you want to build, or maybe you even have a grand vision of how all the parts would work together. How can you set yourself and your team up for success? How do you prioritize what to build first, and make a plan to get from seed to vision?

Learn data driven product discovery

This workshop focuses on uncovering opportunities, identifying valuable problems to solve, crafting a vision, creating a discovery research plan, and crafting an iterative product roadmap to identify the first valuable, feasible steps towards that vision.

What will students learn?

  • How do you develop product-market fit?
  • How much qualitative vs quantitative discovery should you do?
  • How do you identify valuable, feasible problems to solve?
  • How do you craft a useful, testable product hypothesis?
  • What are the common pitfalls when conducting your own product discovery?
  • How can you use design thinking, lean, and agile together to craft a continuous product process?
  • How can you communicate your discovery findings to set your team up for success in designing solutions?

How is the workshop structured?

The majority of this one day workshop is made of group exercises, interspersed with product principles, examples, and case studies. The workshop is best in person but I can also facilitate remote or hybrid workshops.

Who should attend this workshop?

The product discovery workshop is ideal for startup founders, product leaders, product managers, product designers, product marketers, user experience designers, user researchers, engineering leaders, data analysts, and other product practitioners looking to level up their product strategy and design skills.

How do I attend this workshop?

I typically host workshops like this for companies. Your teams can get the most value out of working through the exercises together on real problems that your business is facing. Contact me and I’ll be happy to talk with you about customizing it for your company’s needs, or let me know if you want to be notified of the next public workshop.

What have past students said?

This was very helpful. More training sessions, please!

-Tara Van Slyck, Senior Product Manager, Toys R Us/Babies R Us