Want to build products that make an impact, driving growth and outcomes for your users?

The data-driven product decisions workshop will help product managers and other product practitioners level up their product leadership skills. Expect to work through collaborative exercises with alongside other smart, creative product leaders who want to enhance their skills at both identifying the right products and features to build and building the support to do so.

Grab your early-bird tickets for our next workshop on June 13th & 14th!

What will participants learn?

  • A step by step process for evaluating an idea to determine if the company should invest, persevere, pivot, or sunset.
  • How can you find the strongest product growth opportunity?
  • What discovery techniques will help you answer the most important questions?
  • How much qualitative vs quantitative discovery should you do?
  • How can you check your own biases and keep an open mind?
  • Which users should the product target first?
  • What metrics should you look at to determine if you’re on track?
  • How can you influence the product strategy behind your directive?
  • What questions can you ask to push your colleagues to take off their rose colored glasses and get real?
  • How can you communicate your discovery findings to change minds without bruising egos?

Why are you teaching this workshop?

Holly Hester-Reilly is the Founder and CEO of H2R Product Science, a product management coaching and consulting firm that teaches the science of high-growth product development. Holly is a former Columbia University research scientist and has led over a dozen successful digital product initiatives at startups, high-growth companies, and enterprises like MediaMath, Shutterstock, The Lean Startup Co, and Weight Watchers. With those experiences she has developed the Product Science Method, a framework to discover the strongest product opportunities and lay the foundations for high-growth products, teams, and businesses.

Her team at H2R Product Science partners with startup founders and product leaders to share this framework, helping them to figure out which product growth opportunities they should pursue and build the product management skill to deliver on their goals.

Holly also teaches public and private workshops and has spoken about building high-growth products for events such as Lean Startup Summit Europe, growth equity firm General Atlantic’s CIO summit, top boutique design and development agency Thoughtbot’s employee summit, ProductTankNYC, Parsons School of Design, and the Product School.

After interviewing Marty Cagan, legendary product management leader, for the launch of the Product Science Podcast, Marty had this to say about Holly “I have done a bunch of these podcasts but this was IMHO the best and most useful. Holly jumped right into the toughest topics in product, and it’s clear that she truly gets this stuff. I’ve known Holly for a while but this discussion made me even more impressed.”

How is the workshop structured?

The majority of this one or two day workshop is made of group exercises, interspersed with product principles, examples, and case studies. The one-day workshop is a rapid tour of my process for identifying the biggest product growth opportunities and planning high impact experimentation. The two-day workshop allows us to dive deeper into the specific experimental techniques and common pitfalls in planning research and synthesizing insights. The workshop is best in person but I can also facilitate remote or hybrid workshops.

Who should attend this workshop?

The workshop is ideal for startup founders, product leaders, marketing leaders, product managers, product designers, product marketers, user experience designers, user researchers, engineering leaders, data analysts, operations managers, and other product practitioners looking to level up their skills at product strategy and design or driving internal change.

Whether you just got started in a new job, got a new assignment from your boss, or have been developing a sense that your existing product needs a change in investment or direction, this workshop for product leaders will equip you with tools and techniques you can use to build agreement as you build out your product strategy and roadmap.

What have past workshop participants said?


I felt the workshop was structured well, dividing us into groups, having us work silently and then collaboratively.
We were constantly building on top of the previous work. I found it very useful! I think it would also be beneficial for strategists and product marketing managers.

– Jeff Reiser, Sr Director for Strategy and Business Intelligence, Fitch SolutionsThis is the kind of workshop I’d do on my own, even if my company doesn’t sponsor me.I felt the workshop was structured well, dividing us into groups, having us work silently and then collaboratively. We were constantly building on top of the previous work. I found it very useful!

I think it would also be beneficial for strategists and product marketing managers.

– Moises Eskinazi, Columbia Business School MBA Candidate and DigitalOcean Product Manager

I really enjoyed meeting the other workshop attendees and getting an extended view into Holly’s product opportunity assessment process.

I especially liked how Holly broke the guidelines down into digestible chunks for the break out sessions and built them back up together in the discussion. I also liked the format of a case study with her work at Shutterstock as examples. Felt free but not scary!

– Grace Tuttle, Design Researcher & Strategist

I really enjoyed the workshop – the topic was one I feel like I am faced with more and more these days. I liked the way Holly did the product opportunity assessment, so I walked my team through some of the exercises to apply to a project we’re working on now. It helped us to focus our experimentation.

– Joe Lalley, Head of Product Management and User Experience Design at PwC, User Experience Design Instructor at General Assembly

Who else attends these workshops?

Part of the value of an in-person workshop is the chance to meet others working through similar problems within different organizations. Past workshops have included participants from enterprises, nonprofits, and high-growth tech companies across a variety of industries, including:

How can I attend this workshop?

Our next workshop will be on June 13th & 14th at One Penn Plaza in NYC.

Grab your early-bird tickets for our next workshop on June 13th & 14th!

I also host workshops like this for companies. Your teams can get the most value out of working through the exercises together on real problems that your business is facing. Book a time to talk with me about customizing it for your company’s needs.

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