Want to build products that make an impact, driving growth and outcomes for your users?
This hands-on two-day workshop will help product managers and other product practitioners level up their product leadership skills. Expect to work through collaborative exercises alongside other smart, creative product leaders who want to level up their skills at both identifying the right products and features to build and developing the support to do so.
Participants will learn the Product Science Method, a step-by-step process for evaluating product opportunities and laying the foundations for high-growth product development, including:
- How to use a Pre-Mortem Risk Assessment to identify the most important areas for research
- How to develop a High-Impact Experimentation Plan to kickstart your continuous product discovery
- How to combine qualitative and quantitative research for best results
- How to use customer mapping to build an outcomes-based product roadmap from your discovery research
- How to develop a High-Growth Hypothesis, including selecting a north star metric
- How to use the Built-Learned-Planning Demo to change minds without bruising egos
Why are you teaching this workshop?
After interviewing Marty Cagan, legendary product management leader, for the launch of the Product Science Podcast, Marty had this to say about Holly “I have done a bunch of these podcasts but this was IMHO the best and most useful. Holly jumped right into the toughest topics in product, and it’s clear that she truly gets this stuff. I’ve known Holly for a while but this discussion made me even more impressed.”
How is the workshop structured?
The majority of this one or two day workshop is made of group exercises, interspersed with product principles, examples, and case studies. The one-day workshop is a rapid tour of my process for identifying the biggest product growth opportunities and planning high impact experimentation. The two-day workshop allows us to dive deeper into the specific experimental techniques and common pitfalls in planning research and synthesizing insights. The workshop is best in person but I can also facilitate remote or hybrid workshops.
Who should attend this workshop?
The workshop is ideal for startup founders, product leaders, marketing leaders, product managers, product designers, product marketers, user experience designers, user researchers, engineering leaders, data analysts, operations managers, and other product practitioners looking to level up their skills at product strategy and design or driving internal change.
Whether you just got started in a new job, got a new assignment from your boss, or have been developing a sense that your existing product needs a change in investment or direction, this workshop for product leaders will equip you with tools and techniques you can use to build agreement as you build out your product strategy and roadmap.
What have past workshop participants said?
I appreciated the small group dialogue, and the content around influencing stakeholders, which took the course beyond the typical product dev frameworks. Holly’s personal examples sprinkled through the day affirmed her credibility and added to the course.
– Jeff Reiser, Sr Director for Strategy and Business Intelligence, Fitch Solutions
I really enjoyed the workshop – the topic was one I feel like I am faced with more and more these days. I liked the way Holly did the product opportunity assessment, so I walked my team through some of the exercises to apply to a project we’re working on now. It helped us to focus our experimentation.
– Joe Lalley, Head of Product Management and User Experience Design at PwC, User Experience Design Instructor at General Assembly
This is the kind of workshop I’d do on my own, even if my company doesn’t sponsor me. I felt the workshop was structured well, dividing us into groups, having us work silently and then collaboratively. We were constantly building on top of the previous work. I found it very useful! I think it would also be beneficial for strategists and product marketing managers.
– Moises Eskinazi, Columbia Business School MBA and DigitalOcean Product Manager
Who else attends these workshops?
Part of the value of an in-person workshop is the chance to meet others working through similar problems within different organizations. Past workshops have included participants from enterprises, nonprofits, and high-growth tech companies across a variety of industries, including:
How can I attend this workshop?
I also host workshops like this for companies. Your teams can get the most value out of working through the exercises together on real problems that your business is facing. Book a time to talk with me about customizing it for your company’s needs.
And if you want to stay in the loop for future events like this, sign up for the product science journal.