Data-Driven Product Decisions Workshop


Want to build products that make an impact, driving growth and outcomes for your users?

Join me Feb 26 & 27 in NYC for $1800

The data driven product decisions workshop will help product managers and other product practitioners level up their product leadership skills. Expect to work through collaborative exercises with alongside other smart, creative product leaders who want to enhance their skills at both identifying the right products and features to build and building the support to do so.

What will participants learn?

  • A step by step process for evaluating an idea to determine if the company should invest, persevere, pivot, or sunset.
  • How can you find the strongest product growth opportunity?
  • What discovery techniques will help you answer the most important questions?
  • How much qualitative vs quantitative discovery should you do?
  • How can you check your own biases and keep an open mind?
  • Which users should the product target first?
  • What metrics should you look at to determine if you’re on track?
  • How can you influence the product strategy behind your directive?
  • What questions can you ask to push your colleagues to take off their rose colored glasses and get real?
  • How can you communicate your discovery findings to change minds without bruising egos?

Data-Driven Product Decisions is the kind of workshop I’d do on my own, even if my company doesn’t sponsor me. I felt the workshop was structured well, dividing us into groups, having us work silently and then collaboratively. We were constantly building on top of the previous work. I found it very useful!  I think… Continue reading Moises Eskinazi, Columbia Business School MBA Candidate and DigitalOcean Product Manager

Moises Eskinazi, Columbia Business School MBA Candidate and DigitalOcean Product Manager

I really enjoyed the Data-Driven Product Decisions workshop – the topic was one I feel like I am faced with more and more these days. I liked the way Holly did the product opportunity assessment, so I walked my team through some of the exercises to apply to a project we’re working on now. It… Continue reading Joe Lalley, Head of Product Management and User Experience Design at PwC, User Experience Design Instructor at General Assembly

Joe Lalley, Head of Product Management and User Experience Design at PwC, User Experience Design Instructor at General Assembly

Why are you teaching this workshop?

At Shutterstock, I successfully made the case to shutdown Skillfeed, an internally launched startup in the online education space. Next I led the launch of Shutterstock Editor from prototype to successful public beta in 3 months, generating praise from the target users who loved that it saved them time. Then I followed it up with a validated roadmap to support an increasing amount of valuable customer outcomes for a wider audience and a resource plan to scale the team 3x so that we could deliver on the original vision as fast as possible. By the end of Shutterstock Editor’s first year, the team had earned a reputation for continually delivering valuable improvements and product usage had grown 10X from its first month.

Since then, I’ve helped startups like Plectica and, growth companies like the Lean Startup Company, and enterprises like Weight Watchers and Toys “R” Us figure out which product growth opportunities they should pursue and build the teams to deliver on their goals. I believe that the best product leaders are not only good at building new products, but also at recognizing when resources would be better spent elsewhere. I love sharing these learnings with product leaders who practice these entrepreneurship skills, whether in startups, scaling companies, or enterprises.

people doing a sticky note exercise

How is the workshop structured?

The majority of this two day workshop is made of group exercises, interspersed with product principles, examples, and case studies. The workshop is best in person but I can also facilitate remote or hybrid workshops.

Who should attend this workshop?

The workshop is ideal for startup founders, product leaders, marketing leaders, product managers, product designers, product marketers, user experience designers, user researchers, engineering leaders, data analysts, and other product practitioners looking to level up their skills at product strategy and design or driving internal change.

Whether you just got started in a new job, got a new assignment from your boss, or have been developing a sense that your existing product needs a change in investment or direction, this workshop for product leaders will equip you with tools and techniques you can use to build agreement as you build out your product strategy and roadmap.

Next scheduled workshop: Feb 26th and 27th, 2018 in NYC

Book Your Seat Now


Are there other ways I can attend this workshop?

I also host workshops like this for companies. Your teams can get the most value out of working through the exercises together on real problems that your business is facing. Contact me and I’ll be happy to talk with you about customizing it for your company’s needs, or let me know if you want to be notified of the next public workshop.