Never ask your users if they like your idea. Do this instead.

After conducting hundreds of user interviews, I’m beyond convinced that we can get tremendous value from talking to users at every stage of a project. I encounter the most skepticism around talking to users before we have a concept or prototype to get feedback on, but that’s my favorite kind of research to do. I recently wrote an article for the User Interviews blog to share the process I use to plan that kind of early stage user research.

usability testing is not enough

Read the article to learn a step by step process to get the most value out of talking to users