LIVE ONLINE COURSE

Understanding Your Users

How to Discover What Users Will Do Before Building Your Product

Part 1 in the Evidence-Based Product Decisions Series

holly hester-reilly

With Holly Hester-Reilly Founder of H2R Product Science Product Management Training and Consulting

Why learn from Holly? Here's what product discovery thought leaders like Tony Ulwick, creator of the Jobs-to-be-Done framework, have said about Holly's work:

“If I had asked people what they wanted, they would have said faster horses.” — Henry Ford 

Yet as product managers and user experience designers, we hear all the time that we should talk to customers. Why? Great products and great companies are customer-obsessed. If you want to build something truly innovative, you have to start by empathizing with your customer. The best way to do this is to talk to them – lots of them. But what should you ask them?  

If not done carefully, talking to users leads to feedback that is more related to whether the interviewee wants to please the interviewer than whether they will use the proposed product. In order to build something truly useful for them, you’ll need user science – the application of psychological and behavior science principles to understand and predict user behavior. 

In this course, I'll share with you the best tools and techniques used by top product and design teams to find true customer pains and valuable product ideas, before they have prototypes to test. You'll get to practice these techniques with a research plan for your own product. And the next time that you build something, you'll be sure that it's what the users needed.

What will you get?

We'll cover the tools and techniques that I use to better understand customers, identify the right products and features to develop, and build the support to do so. You'll get to apply these methods to your own product area and talk through your work with other smart product leaders.

At the end of the course, you'll be able to answer:

  • What do you need to know about your customers? 
  • How do you predict user behavior? 
  • How do you plan valuable user research? 
  • How do you recruit users for interviews? 
  • How can you avoid common mistakes in conducting user interviews? 
  • How do you capture valuable insights from user research? 
  • How do you share user research results with others?

How does this live online course work?

With all the demands on our time, you'd be forgiven for thinking that you can't make time for your own development. To make it work for your schedule, the course is just 1 live hour each week, and you can work on your own product for the exercises.

This live online course includes:

  • Weekly 1 hour online workshops facilitated by me
  • Exercises that you can do on your own or with your team, in person or remotely 
  • My favorite tools to conquer each task 
  • Reading suggestions to dive further into each topic
  • Multiple session times in case you need to makeup a missed session


When is it?

The course is 4 weeks of sessions and begins in September. We will meet live for 1 hour each week. For the beta offering, we'll have two weekly sessions to choose from. If something comes up, you'll be able to switch to the other session. You'll share your availability in the short application and then we'll schedule the sessions.

Ready to get started? 

Want to get better at predicting user behavior before you put resources into building? Reserve your seat by applying now.

Cost when you book your sessions now: $400

THIS COURSE WILL START IN

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Want the bigger picture? 

This 4 week course is the first in a series. If you take just one part, you'll still have leveled up your product leadership in a tangible way. If you do all of them, you'll have gone through a step-by-step process for leading evidence-based product decisions that sets your team up to drive outcomes for your business and customers. 

head with question mark

Part 1: Understand Your Users

  • How do you predict user behavior? 
  • How do you plan valuable user research? 
  • How do you recruit users for interviews? 
  • How can you avoid common mistakes in conducting user interviews? 
  • How do you capture valuable insights from user research?  
  •  Sep
market segments

Part 2: Know Your Market

  • How should you segment your market?
  • What kind of quantitative research should you do?
  • What existing product data should you be looking at?
  • When should you look at the competition?
  • How can you synthesize this into actionable insights?  
  •  Oct
growth chart

Part 3: Lay the Foundations for Continuous Improvement

  • How do you define your MVP? 
  • How can you get the best work from your designers and developers?  
  • Which tests shoud you run? 
  • How do you build your roadmap?  
  • When should you listen to stakeholders? 
  •  Nov
holly hester-reilly

INSTRUCTOR BIO

Holly Hester-Reilly

Product Management Trainer & Consultant

As Group Product Owner at Shutterstock, Holly successfully made the evidence-based case to shutdown Skillfeed, an internally launched startup in the online education space. Next she led the launch of Shutterstock Editor from prototype to successful public beta in 3 months, generating praise from the target users who loved that it saved them time. From there she developed an evidence-based product strategy and a resource plan to scale the team 3X. By the end of Shutterstock Editor’s first year, the team had earned a reputation for continually delivering valuable improvements and product usage had grown 10X from its first month.  

Over the course of Holly's decade in NYC tech, she has worked on over a dozen new product launches. In 2017, Holly founded H2R Product Science, a training and consulting company so that she could help more startup founders, product managers, designers, and engineers find growth opportunities and develop evidence-based strategies for successful product launches.

Testimonials

While this will be the first live online version, I have shared these exercises and stories at live workshops before. Here's what past participants said:

This is the kind of workshop I’d do on my own, even if my company doesn’t sponsor me. I felt the workshop was structured well, dividing us into groups, having us work silently and then collaboratively. We were constantly building on top of the previous work. I found it very useful! I think it would also be beneficial for strategists and product marketing managers.

Moises

I really enjoyed the workshop – the topic was one I feel like I am faced with more and more these days. I liked the way Holly did the product opportunity assessment, so I walked my team through some of the exercises to apply to a project we’re working on now. It helped us to focus our experimentation.

joe lalley

I really enjoyed meeting the other workshop attendees and getting an extended view into Holly’s product opportunity assessment process. I especially liked how Holly broke the guidelines down into digestible chunks for the break out sessions and built them back up together in the discussion. I also liked the format of a case study with her work at Shutterstock as examples. Felt free but not scary!

grace tuttle

THIS COURSE WILL START IN

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