In a recent Q&A for the Amplitude blog, I spoke with John Cutler about experimentation and shared how I help product managers and startup founders stay focused on just enough research. Read More
Product Science Q&A on Experimentation
Usability Testing for Kiosks
My perspective on usability testing for kiosks and the costs of not testing were included in a recent article in Kiosk Solutions Magazine and online on Kioware’s blog. Read More
Webinar Replay and Takeaways – Using Data-Driven Narratives to Align Stakeholders and Build Great Products
Our partners at Alpha put together this replay video and recap after our recent webinar on using data-driven narratives to align stakeholders and build great products. Read More
Product Management Show: Does Culture Really Eat Strategy For Breakfast?
In this episode of the Product Management Show, I discussed the old axiom about culture eating strategy for breakfast with host Allan Neil and with Alan Smith, Co-Founder at Strategyzer, provider of the Business Model Canvas and Value Proposition Canvas. I took the culture side of the argument for the debate. Listen in to see… Read More
Never ask your users if they like your idea. Do this instead.
After conducting hundreds of user interviews, I’m beyond convinced that we can get tremendous value from talking to users at every stage of a project. I encounter the most skepticism around talking to users before we have a concept or prototype to get feedback on, but that’s my favorite kind of research to do. I… Read More
Being Right is Not Enough
It’s not enough to be right. You also have to be persuasive. But how? What if I told you that I’ve been testing and refining a step by step process for driving evidence-based product decisions that set products and product managers up for successful growth? Read More
Holly Named to Top 40 Product Management Influencers of 2017
I’m honored to be named alongside many of my idols like Marty Cagan and Eric Ries in PM Year in Review’s 2017 list of Product Management Influencers! Read More
How to decide which product concepts to test
Mike Fishbein wrote about my approach to determining what to test in “Concept Testing: 6 Lessons From Product Leaders” on This is Product Management. Here’s an excerpt: Holly Hester-Reilly, a product consultant and former Product Owner at Shutterstock, shared her framework for determining what concepts needs to be tested in the first place. Holly plots each… Read More
How to Use Product Discovery Skills to Build Alignment, At Work or At Home
Maybe agreeing to this wasn’t such a good idea, I thought. Read More
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High Impact Experimentation is Product Management
I spoke with Mike Fishbein about making evidence based product decisions through high impact experimentation for episode 113 of the This is Product Management podcast. Read More