I had the pleasure of speaking at the INDUSTRY Virtual Conference in September. This thoughtbot article about the conference covered my talk and those of other experts who spoke. In it, Kyle Fiedler and Kelly Martin from thoughtbot shared:
We really enjoyed hearing Holly Hester-Reilly elaborate on making evidence based product decisions. She gave some great examples for what types of tests can be useful and insight into the product science principles to serve as your foundation. For example, measuring both quantitative and qualitative data to define a target market, or using A/B tests to dig into a specific feature.
This slide from the talk goes into more detail on the different types of evidence that can be used at different levels: