Real Stories of Data-Driven Product Decisions – Product Science Journal #22

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Last month, I ran a Data-Driven Product Decisions workshop in NYC. Sometimes I do this over two days, but this time we tried to fit it in one day, and that was pretty hard! One of the pieces of feedback I received after was that people wanted to go deeper into how to make good decisions with data. And I totally get it! There is so much involved in making sense of the mountains of data that is available today. So I wanted to share some of my favorite articles that talk specifics – real stories of data-driven product decisions.

I also want to share that I have another of these workshops coming up in Seattle on Monday, Nov 26th. Interested? Ping me and let me know.

Until next time,


Value Engineering for Outcome-Based Bets

When I first read this article, I was so excited to see a great story about a team focusing on learning and experimentation. They go out looking for insights, and they are open to being disproved. This is a great tale from the trenches to inspire you and your team to follow the evidence.

How We Validated 12 Online Courses Without Spending a Cent

The team at Foundr, an online magazine for entrepreneurs, has been scaling their media and education business the lean way. In this article, they walk you through all the details of how they decided which members of their audience to do research on, how they did the research, and what decisions they made based on it.

How do you use data-driven narratives to align stakeholders?

In case you missed the webinar that we held with Alpha in September, here’s a recap article and the video recording. It’s all about helping decision makers and team members make better decisions.

Upcoming Workshops

Data-Driven Product Decisions Workshops with H2R Product Science

Want to build products that make an impact, driving growth and outcomes for your users? Join us for the data-driven product decisions workshop to level up your product leadership skills – Nov 26 in Seattle.

Online Workshop Beta Program

I am also planning an online version. We’ve gathered a few participants already and will be looking to start later this year. If you’d like to join the beta group, please fill out this brief application so that we can make sure it’s a good fit for you and we’ll be in touch.

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