The product science principles define product science, a theory for launching successful products, developing top teams, and building a sustainable, scaled organization. Together they illustrate a model for successful, sustainable growth developed over a decade in tech companies, where I’ve been fortunate to apply the leading product management theories to dozens of product initiatives.

What is Product Science About?

People have more choices today than ever before, so product science focuses on creating experiences they want to be a part of. Our world changes fast, so product science relies on continuous feedback and rapid learning loops. At its core, product science is about finding people’s pains and developing effective solutions for their problems Рwith the products we build, the processes we use, and the organizations we create.

The Product Science Principles

understand your customers

Evidence-Based Product Strategy

Understand your users, your market, the product, and feasibility. Make informed decisions about which growth opportunities to pursue.

Continuous Discovery & Delivery

Work in small, cross-functional teams using design thinking, lean startup, and agile software development. Focus on outcomes, not output.

Empowered Teams

Set the vision. Communicate the values. Then empower autonomous teams with the context and authority to make great decisions quickly.

Getting Started with Product Science

In the most successful companies, this work is done continuously in autonomous cross-functional teams. Most companies, however, are not there yet.

If you want to get your team on the path towards using product science, start by picking one project that can serve as the test case. This might be a new area that you are considering entering or an existing one that needs an updated growth strategy.

Then sign up for my free e-mail course, How to Create High-Growth Products, to learn how to develop your evidence-based product strategy using the Product Science Method.