Nir Eyal on How Products That Create Desirable Habits Win the Long Game – Product Science Journal #28

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This week’s episode of the Product Science Podcast was one of my favorites to create. Not only did I get to talk product with Nir Eyal, but I also got to shine a light on the companies that have used the Hooked model to create value for society. These companies, like FitBod, Kahoot, and Anchor use the awesome power of behavioral design and technology to help people build habits that they don’t regret.

One of our core beliefs at H2R Product Science is that technology can and should be used to solve real problems and make a positive impact on the world. Those of us who are doing that with it need to spread the awareness and skills to help others do it too. With good product thinking, we can also create sustainable businesses and better lives for ourselves along the way.

If you want to believe this too but aren’t sure how to make it happen, you could be a great fit for a beta program we’re running this summer. Reply to hear more about it from me.


The Nir Eyal Hypothesis: Products That Create Desirable Habits Win the Long Game

H2R Product Science

The Nir Eyal Hypothesis: Products That Create Desirable Habits Win in the Long Game

Nir Eyal is the author of Hooked: How to Build Habit-Forming Products. In this episode of the Product Science Podcast, we talk about how to make sticky products that keep users coming back for more, the difference between ethical and unethical manipulation, and the impact of passing the regret test on the business’s bottom line.

The Regret Test


In this article Nir goes into detail about what the regret test is and how to use it. I think it’s an amazingly simple way to tell if you’re designing something with a positive impact.

The fundamental problem with Silicon Valley’s favorite growth strategy


This article from Tim O’Reilly was so fantastic I told anyone who would listen to me. So many systems today are set up for short-term gain at the expense of long-term value and sustainability, but it doesn’t have to be that way. Tim O’Reilly talks us through his own history and decisions to tell this story.

Join Our Beta This Summer on Practicing Better Product Discovery Wherever You Are

Our next experiment around building an online community and support for aspiring product science experts is starting soon! It’s going to more flexible to meet the needs of our varied community. Want to join us?

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Recent Podcasts

We’re near the end of season 1, with the final episode next week. We’ll be back with season 2 in the fall. Check out these recent episodes:

Brought to you by H2R Product Science

Our team at H2R Product Science partners with startup founders and product leaders to share The Product Science Principles and the accompanying framework, the Product Science Method, which I’ve developed over my time in tech startups. Through our coaching and consulting work, we help our clients figure out which product growth opportunities they should pursue and build the product management skill to deliver on their goals.

Reach out if you’d like to explore working together.


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