How to kill a bad product idea on Alpha blog

I talked with Mike Fishbein about techniques to identify bad product ideas and convince stakeholders when it’s time to end an initiative. Here’s an excerpt:

When working on a product that’s already launched, Holly emphasized the importance of looking beyond “vanity metrics”, such as page views and user counts, to truly understand if the product is valuable to customers.

Read the full article on the Alpha blog for more insights, including advice from Tami Reiss and Beth Temple:

How do you kill a bad product idea?