Yesterday I had the pleasure of running a workshop at Thoughtbot‘s Summer Summit.
Thoughtbot is one of my favorite design and development shops, because they are creative, smart people who are great at applying modern best practices like design sprints, design thinking, agile, and extreme programming to build products for their clients. We used them when we were getting Shutterstock Editor going and they brought a lot of value to the team.
So I was thrilled to have the opportunity to talk with them about how to persuade key stakeholders to pivot or even kill an idea. We did exercises around about empathizing with stakeholders; quantifying the product opportunity; selecting key outcomes, core behaviors, and key metrics; and focusing research by talking about initiatives’ risks ahead of time.