Never ask your users if they like your idea. Do this instead.

After conducting hundreds of user interviews, I’m beyond convinced that we can get tremendous value from talking to users at every stage of a project. I encounter the most skepticism around talking to users before we have a concept or prototype to get feedback on, but that’s my favorite kind of research to do. I… Read More

Product School Talk: How to Make Data-Informed Product Decisions by Shutterstock PM

Even teams that think of themselves as data driven can get caught up on the wrong metrics, bias their research, or get confused by seemingly conflicting feedback from users. How do you navigate these challenges to create products that drive the business outcomes they are charged with?  Read More

How to kill a bad idea workshop at Thoughtbot Summer Summit

Yesterday I had the pleasure of running a workshop at Thoughtbot‘s Summer Summit. Thoughtbot is one of my favorite design and development shops, because they are creative, smart people who are great at applying modern best practices like design sprints, design thinking, agile, and extreme programming to build products for their clients. We used them when we… Read More