How to decide which product concepts to test

Mike Fishbein wrote about my approach to determining what to test in “Concept Testing: 6 Lessons From Product Leaders” on This is Product Management. Here’s an excerpt: Holly Hester-Reilly, a product consultant and former Product Owner at Shutterstock, shared her framework for determining what concepts needs to be tested in the first place. Holly plots each… Read More

Strategy for machine learning products in CMS Wire

I spoke with Kaya Ismail of CMS Wire about the need for large data sets and real customer problems to drive successful machine learning (ML) products for his coverage of Hubspot’s acquisition of Kemvi. Here’s an excerpt: Holly Hester-Reilly of H2R Product Science believes HubSpot’s acquisition of Kemvi is a, “smart move for both teams.”… Read More

Product leaders, educate your stakeholders by adding this one thing to your sprints

Many product teams struggle to dedicate enough time and resources to discovery and experimentation amidst the pressure to ship new features. I’ve found that a key to developing continuous discovery is a practice I call the Built-Learned-Planning Demo. Read More